BASE / 2020
Designer: HeeSu Choi, HyoWon Son, JiSeung Lee 
Type : Branding, Product Design, Graphic Design
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BASE is a companion animal carrier that prepares for disasters and provides emergency kits 
to safely avoid together in the event of a disaster.


Background
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The number of companion animals is increasing, and they have become important members of our society. 
But disaster preparedness for them is insufficient. Evacuating with your companion animals usually takes a lot of preparation. 
Most people are unprepared for a lack of information on what to do.

When animals are in danger, they instinctively hide in personal spaces. However, there is less space for them to hide safely inside the house. Typical companion animal furniture focuses on aesthetic elements, making it difficult to protect the impact in case of danger.
  

Scenario
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Base can be used as furniture in the house, and in the event of a disaster, the user can prepare for a disaster with the built-in emergency kit by carrying it as a carrier with the companion animal.



Logo & Color



The emergency kit with disaster necessaries for companion animals is built-in the bottom of the carrier, so it can be safely handled during the evacuation period by simply carrying BASE carrier with the companion animal.
BASE provides disaster preparedness manuals and emergency kits while doing the function of the carrier, allowing users to protect their companion animals from disasters.
You can use Base as a pet house in usual. In a sudden disaster, companion animal can hide oneself to protect.
Kit Components 
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The base's kit consists of two parts. The left side of the Base kit provides basic products and the right side can be selected by the user according to the companion animal species.


Disaster Preparedness Manual 
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BASE provides Disaster Preparedness Manuals in the form of brochures that allow users to prepare for disasters in advance on at ordinary times. It has information about what users need to know and checklist to identify items needed in the event of a disaster, making it easy to prepare.





Profile Card
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The front of the profile card can be customized by the consumer using the sticker provided. You can freely visualize your companion animal with BASE illustration stickers.
Rescue  Request Stickers
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BASE provides rescue request stickers, so the neighbor who identified the sticker can help the rescue of the companion animals.
  
  

  

Thank you for watching​​​​​​​


  Product Design       HeeSu Choi
                                    JiSeung Lee 
   Visual Design         HyoWon Son

Base
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Base

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