Visual identity of Czech city of Česká Třebová
(competition, 2020)
Design of visual identity od Czech city of Česká Třebová made to competition in 2020.
The town of Česká Třebová has so far been represented by a historical coat of arms, which, however, is hard to connect with the town. When most people mention Česká Třebová, most of them think of the historic town on the border of Bohemia and Moravia, historical lands in the Czech Republic. The town, which is connected mainly with railways. However, cities such as Hamburg, Berlin, Warsaw, Žilina, Vienna, Bratislava, Budapest and Graz have one thing in common: they are connected by dozens of train connections intersected in Česká Třebová.
However, Česká Třebová is also a historical town in which we find not only the only preserved rotunda in Eastern Bohemia.
It is the train symbol and the rotunda that are embedded in the logo design in a dynamic shape reminiscent of the rolling landscape around Česká Třebová.
For easier applicability, the logo is designed so that it is possible to create various pictograms for individual institutions or places in the town and use it on paper and electronic materials.
and town documents.
and town documents.
