Goal
Shirtee could was developed based on the competitor websites without attention on user research and UI design. The task was to improve the current design and simplify the user experience.
Shirtee could was developed based on the competitor websites without attention on user research and UI design. The task was to improve the current design and simplify the user experience.
Shirtee.Cloud is a dashboard for drop-shipping business. The users are designers that order apparel print products online. Also, designers want to create their own designs and link them with other e-commerce shops.
The Cloud's purpose is to fulfill designer needs such as make the working process easier, simplify design editor, manage orders and invoices, payments, integration with other marketplaces, and give users offers for marketing and warehousing their own products online.
My role
My role
Research, concept design, workflow and prototyping, User test, UI design and finally working with developers to implement the design.
Research
I have conducted a user test and interviews with the current design to find what challenges users already have. One of the problems they had, there was so much repeated information in the dashboard that was confusing. Also, beginner users couldn't work easily with an apparent design generator.
We invested in google analytics and we found out users mostly use the desktop version and the target group is around 25 to 38 these data helped us to see the UI design wasn't proper for the target group. In addition, online users couldn't see the company's reputation, size, and credit through their website, which reduces trust.
I have conducted a user test and interviews with the current design to find what challenges users already have. One of the problems they had, there was so much repeated information in the dashboard that was confusing. Also, beginner users couldn't work easily with an apparent design generator.
We invested in google analytics and we found out users mostly use the desktop version and the target group is around 25 to 38 these data helped us to see the UI design wasn't proper for the target group. In addition, online users couldn't see the company's reputation, size, and credit through their website, which reduces trust.
Solutions
1- An information architecture implemented to reduce repeated data and find important data.
2- In order to see the user account synced with Amazon the connection to Amazon and confirmation email were added to the design.
3- Left menu with accordion submenu to reduce repeated info
2- In order to see the user account synced with Amazon the connection to Amazon and confirmation email were added to the design.
3- Left menu with accordion submenu to reduce repeated info
4- Amazon summary page with structured data designed. Used colors to separate different status, pending, synced, not synced
- An accordion toggle suggested combining related data on one page. Also, made the selected row visible when the user hovers over a row.
- A delivery status added in the order review that the user doesn't need to navigate another page to find related data.
- A delivery status added in the order review that the user doesn't need to navigate another page to find related data.
After the user test, we found that beginners take time to use the design generator. They weren't familiar with the layout and setting price function. I have added design guides, template view, and mockup view for the back and front of the apparel for the solution.
Made visible uploaded images in the right menu and I've separated profit and apparel prices.
Made visible uploaded images in the right menu and I've separated profit and apparel prices.
The company wanted to add branding as an offer to the designers. Research is done to see what kind of information users may need without contacting us and putting it all in the flip card. one side user can see the size and price another side data about design preparation for the print and design specification.
