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    ESF Summer Camps was looking for a brand refresh, so we created for them a new logo as well as a strong ad campaign. The idea behind the campaign… Read More
    ESF Summer Camps was looking for a brand refresh, so we created for them a new logo as well as a strong ad campaign. The idea behind the campaign was "What did you learn today?" I was inspired by this because as a child, my parents asked me this daily after school. ESF really prides themselves in character development and I wanted that to be the core message of the campaign. That's why, in each ad, the child isn't giving an obvious answer to whatever it is they're doing, they're instead hinting at the valuable life lesson they are getting from the activity. Read Less
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Suggested logo for ESF Summer Camps brand refresh.
Direct Mailer postcard piece designed for the summer enrollment push.
(Top-front) (Bottom-back)
Poster Size Out of Home Advertisements
(series of three)
Banner Ads for the Web
(series of three)
Print Ad