This product is taken from Wuyi Mountain Ghost Cave Cinnamon. The "Ghost Cave" is located between Poshuikeng, Huofengfeng, Huiyuankeng and Yingzui Rock. It is a secluded canyon from low to high in the northwest direction. Due to the uniqueness of the terrain and topography, this place has only air inlets but no air outlets, causing a backflow of "wheezing" in the wind through the valley, like ghosts and demons haunting, a piece of ghost crying and howling wolf. In addition, there is little sunshine throughout the year, and the entire valley is extremely humid and dark, with few people coming. Whether it is day or night, the temperature is lower than the outside world, giving people a feeling of coldness. It's probably such a tortuous path, which was later called a "ghost hole". The character "you" itself expresses the tortuous path of the ghost hole and the shady feeling of few people just right, and it has an extremely strong sense of substitution. The meaning of the word is hidden, profound and elegant—corresponding to the characteristics of Guidong Cinnamon Mountain Field, and the definition of the word "Jie" will no longer exist, no one can catch up, and unique and extreme—corresponding to the scarcity of Guidong Cinnamon.
YOUJUE(It means:Secluded). Rock tea products from "Ghost Cave Cinnamon" in Wuyi Mountain, Fujian. Taking the mountain shape as the design prototype, the master is expressing the unique mood of the mountain stream. The font design echoes the lingering mountains. The Chinese characters are reconstructed based on the mountains and mountains. The box-shaped outer box cover is based on a simple design without complex decorative elements. It is left blank on the plane to convey a quiet temperament. The movement of the layer presents a sloping and quiet mountain stream slowly flowing and changing in the river of time and space, and feels the time in the tea field. The moire effect of the outer seal design is a visual illusion created by parallel lines crossing each other in the field of view. Using the principle of layered animation optical illusion, a three-dimensional two-dimensional animation image is created, which will simulate frame-by-frame animation. Fusion on the same plane image, using the mountain effect on the outer box packaging to make the mountains look like they are changing over time. The internal design continues to use the elements of the mountain, constructing the space of the mountain stream through the three-dimensional step difference between the front and rear mountain patterns, and placing the tea box in it, giving the tea drinker the metaphor of the hidden plants in the mountain. black and silver two-tone color is selected as the main color, with a dark brushed gloss, to convey to consumers the low-key, hidden mystery of precious temperament.
Project:
Packaging Design
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Client:
熹茗茶業
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Design Produced:
BY-ENJOY.COM
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Photographer:
Zou Xunkai
