Jacqueline Jiang's profile

MOCA Rebranding / Identity System

 
Museum of Contemporary Art of Los Angeles is
one of the largest art museums in LA. The purpose
of re-branding MOCA is to enhance the overall
experience both in the physical museum and the
virtual museum online.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The mark is designed to provide a timeless feel
that echoes the idea of “contemporary” which is
always changing and moving. 
 
 
The video is edited from an existing video. The footage is from MOCA's Vimeo channel. The link is: https://vimeo.com/43987055. Director: Felipe Lima, Producers: Lana Kim, Jett Steiger, Bret Nicely, Cinematographer: Larkin Donley. I'm not using it for a commercial usage, but if this video violates the rights of you, please let me know. I will take it down. Thanks.
 
 
Poster / Brochure
 
 
Guide Book
 
 
Website
Please check out detailed web process here: http://www.behance.net/gallery/MOCA-Website-Re-design/10338215
MOCA Rebranding / Identity System
Published:

MOCA Rebranding / Identity System

This project is to re-design MOCA's identity and create a system for the brand.

Published: