SONY is a Japanese company with a long history of selling great products, but over the last five years they’ve lost their foothold due to a rapidly changing market and an unwillingness to adapt. SONY products are the tools used to make and experience incredible music and motion pictures. The new packaging makes their products reflect the excitement of the brand and stand out on the shelf.
The brightly colored collage that appears through the clean die cuts is the possibility and excitement that happens when you open the box. and the box is the product being used. Each die cut is related to the product inside. After opening the front flap, a window allows you see the product before you buy.