This is the third time of redesigning a logo for an existing company in Ethiopia. A logo or a brand should be simple and recognizable even memorable in some instance and the existing logo doesn't reflect any of the above. "It doesn't fit" to put in my own words.

Designing is solving problem and in this design all the problems and there solutions are listed.

The concept is simple, It concists of a house, a pen and the initials all to relate to architecture.