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Tea Packaging - 金丝路1000
Packaging

Design Description:
The Maritime Silk Road was a maritime passage for communication, trade and cultural exchanges between China and foreign countries. It originated in Quanzhou. We take "ocean" as the concept of "Golden Silk Road-Fragrant Tieguanyin" packaging main picture design. We believe that the broad tolerance and surging ocean spirit coincides with the state of Quanzhou people who are courageously fighting and daring to be the first. The main visual ocean imaging on the cover of the package echoes the tea soup color of Tieguanyin's clear fragrance and elegance. The "ocean" has been image-processed and applied, and the undulating shapes of the waves echo the prosperous Silk Road. In the design, we chose fluid and changing colors, and embodied the lines on the high-grade pearlescent and gradient silver cards with bronzing and laser respectively. The combination of silk road blue, wealth gold and tea soup, as well as high and low levels of craftsmanship express the level of ocean waves, elegant and high-level, and also symbolize the unique fragrance of Tieguanyin.
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設計說明:
海上絲綢之路是古代中國與外國交通貿易和文化交往的海上通道,起源于泉州。我們把“海洋”作為“金絲路 —— 清香型鐵觀音”包裝主畫面設計的概念,我們認為廣闊包容與洶湧澎湃的海洋精神與泉州人奮勇拼搏敢為人先的狀態不謀而合,在包裝封面主視覺海洋的成像上,呼應鐵觀音清香雅韻的茶湯色。將“海洋”進行了圖像化處理應用,海浪轉折起伏的形狀使人呼應了繁華富饒的絲綢之路。在設計上我們選用了流動變幻的色彩,將線條分別用燙金和鐳射體現在高級珠光和漸變銀卡上。通過絲路藍、財富金與茶湯缟的搭配,以及高低層次的工藝表現了海洋波浪的層次,典雅且具有高級感,也同樣象征著鐵觀音獨特的香氣馥郁。



Project:
Packaging Design
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Client:
熹茗茶業
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Design Produced:
不亦乐乎 | BY-ENJOY 
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Art Director:
Young Huale
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Designer Team:
Chen Sijia / Hong Jing / Zheng Rong / Wu Xiaomin
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Photographer:
Zou Xunkai

Tea Packaging - 金丝路1000
878
8.5k
55
Published:

Tea Packaging - 金丝路1000

878
8.5k
55
Published:

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