In summer of 2019, Pepsi Philippines brought back their legendary global marketing campaign - the Pepsi Taste Challenge. Pepsi set up pocket events and went to malls, beaches, and parks in 22 cities around the country and invited people to do a blind taste test between Pepsi and another cola brand.

By the start of 2020, Pepsi launched Pepsi Taste Challenge with a big event in Manila, Cebu, and Davao. Fans get up close with celebrity endorsers and influencers. The audience get to witness exciting performances from the hottest talents. Exciting games, prizes and exclusive Pepsi items were given to the participants.

Major events held in Manila, Cebu, and Davao from February - March 2020.

Pocket events held in 22 cities all over the Philippines from April - December 2019

Credits:

Project Lead for Taste Challenge (big event & small pocket): Ria Mangua

Media Agency: Mindshare

Activation Agency for Taste Challenge (big event & small pocket): Sixth Sense

Events Agency for big events of program proper: SAGA Events