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Tea Packaging - 幽绝30000
Packaging

Product Background:
The meaning of the word "you(Chinese Pinyin pronunciation)" is hidden, profound, dim, elegant—corresponding to the characteristics of the mountain field of Guidong Cinnamon (the type of this tea product)
The meaning of the word “absolute” is no longer there, no one can catch it, unique and extreme-corresponding to the scarcity of ghost hole cinnamon

1.This product is taken from Wuyi Mountain Ghost Cave Cinnamon. The "Ghost Cave" is located between the inverted water pit, the flame peak, Huiyuan pit, and Yingzuiyan, a northwest to low-to-high Youyou Canyon. Due to the uniqueness of the terrain and terrain, the place has only air inlets but no air outlets, which makes a return flow “wheezing” in the wind through the valley, as if ghosts are haunting, a ghost is crying. In addition, there is less light throughout the year, and the entire valley appears extremely humid and shady. Few people arrive. No matter whether it is day or night, the temperature is lower than the outside world, giving people a sense of coldness. It's so winding, and it was later called a "ghost hole."
The word "you" itself expresses the tortuous path of the ghost hole, and the coolness with little traces is just right.

2.Due to the particularity of the growing environment, the characteristics of Gingdong Cinnamon, in addition to the strong spicy feeling of Dashanchang, the high tea aroma, the scent of cinnamon flower and fruit, and the mellow taste, have a unique atmosphere of Gongdongshanchang, with long rocky rhyme and throat rhyme With a hint of coolness. The charm of ghost flesh happens to coincide with the word "you"!
  Ghost hole cinnamon has excellent quality. Suwen's "Seven Bowls of Tea Poems" is best reflected on the ghost meat: one bowl of throat kisses and two bowls of lonely boring. The three bowls search for dry intestines. The four bowls were sweating lightly, and the whole life was uneven. Five bowls of muscle and bone are clear, six bowls of immortal spirit. The seven bowls were too much to eat.

3.Most of the cave species are strange species, especially the inner ghost hole. Cinnamon grows mainly in the outer ghost holes, and a small amount of the inner ghost holes. This is the first must.

4.This tea product is unparalleled for its rare qualities. This product is unique, this is the second.

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項目背景:
本款産品取自武夷山鬼洞肉桂,“鬼洞”位于倒水坑、火焰峰和慧苑坑、鷹嘴岩之間,是一條西北向從低到高的幽邃峽谷。正由于地勢與地形的獨特性,造就了此地只有進風口卻沒有出風口,使得風貫谷內形成回流“呼呼”作響,猶如鬼魅出沒,一片鬼哭狼嚎。另外,這裏常年光照較少,整個山谷都顯得格外潮濕陰暗,鮮有人至,無論是白天或者黑夜,氣溫都比外界更低,給人以陰冷之感。概是如此曲徑通幽,後來才謂之“鬼洞”。“幽”字本身就將鬼洞的曲徑通幽、鮮有人迹的陰涼感表現得恰到好處,有極其強烈的代入感。字釋義隱藏的、深遠的、高雅的——對應鬼洞肉桂山場特征,“絕”字釋義不會再有的、沒有人能趕得上的、獨特極端的——對應鬼洞肉桂的稀缺性。
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解決方案:
以山型作為原型。表達山澗清幽殊絕之境。字體呼應纏綿的重山,以綿綿崇山重構出中文。封套在平面上留白以傳遞出幽靜的氣質,通過抽拉層的移動,呈現出延綿幽靜的山澗在時空長河中緩緩流動變幻,雲紋效應是一種由平行的線條在視場中相互交叉而産生的視錯覺,運用分層動畫視錯覺原理,創建一個三幀的二維動畫圖像,將模擬逐幀動畫融合在同一平面圖像上,利用外盒包裝上的山脈效果讓叢山看起來像是在隨著時光流逝變幻。內規設計延續使用山的元素,通過前後山脈紋樣的立體層次落差構造出山澗的空間,將茶盒至于其中,給飲茶者以山中幽澗暗藏奇株的暗喻。選用黑色暗紋拉絲的光澤感,給消費者傳達低調中暗藏玄機的貴重氣質。
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The Solution:
YOUJUE(It means:Secluded). Rock tea products from "Ghost Cave Cinnamon" in Wuyi Mountain, Fujian. Taking the mountain shape as the design prototype, the master is expressing the unique mood of the mountain stream. The font design echoes the lingering mountains. The Chinese characters are reconstructed based on the mountains and mountains. The box-shaped outer box cover is based on a simple design without complex decorative elements. It is left blank on the plane to convey a quiet temperament. The movement of the layer presents a sloping and quiet mountain stream slowly flowing and changing in the river of time and space, and feels the time in the tea field. The moire effect of the outer seal design is a visual illusion created by parallel lines crossing each other in the field of view. Using the principle of layered animation optical illusion, a three-dimensional two-dimensional animation image is created, which will simulate frame-by-frame animation. Fusion on the same plane image, using the mountain effect on the outer box packaging to make the mountains look like they are changing over time. The internal design continues to use the elements of the mountain, constructing the space of the mountain stream through the three-dimensional step difference between the front and rear mountain patterns, and placing the tea box in it, giving the tea drinker the metaphor of the hidden plants in the mountain. black and silver two-tone color is selected as the main color, with a dark brushed gloss, to convey to consumers the low-key, hidden mystery of precious temperament.



Project:
Packaging Design
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Client:
熹茗茶業
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Design Produced:
不亦乐乎 | BY-ENJOY 
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Art Director:
Young Huale
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Designer Team:
Young Huale / Chen Sijia / Hong Jing / Zheng Rong / Wu Xiaomin
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Photographer:
Zou Xunkai

Tea Packaging - 幽绝30000
783
8.3k
32
Published:

Tea Packaging - 幽绝30000

783
8.3k
32
Published:

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