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Packaging - 幽绝30000

Packaging
The meaning of the word "you(Chinese Pinyin pronunciation)" is hidden, profound, dim, elegant—corresponding to the characteristics of the mountain field of Guidong Cinnamon (the type of this tea product)
The meaning of the word “absolute” is no longer there, no one can catch it, unique and extreme-corresponding to the scarcity of ghost hole cinnamon

1.This product is taken from Wuyi Mountain Ghost Cave Cinnamon. The "Ghost Cave" is located between the inverted water pit, the flame peak, Huiyuan pit, and Yingzuiyan, a northwest to low-to-high Youyou Canyon. Due to the uniqueness of the terrain and terrain, the place has only air inlets but no air outlets, which makes a return flow “wheezing” in the wind through the valley, as if ghosts are haunting, a ghost is crying. In addition, there is less light throughout the year, and the entire valley appears extremely humid and shady. Few people arrive. No matter whether it is day or night, the temperature is lower than the outside world, giving people a sense of coldness. It's so winding, and it was later called a "ghost hole."
The word "you" itself expresses the tortuous path of the ghost hole, and the coolness with little traces is just right.

2.Due to the particularity of the growing environment, the characteristics of Gingdong Cinnamon, in addition to the strong spicy feeling of Dashanchang, the high tea aroma, the scent of cinnamon flower and fruit, and the mellow taste, have a unique atmosphere of Gongdongshanchang, with long rocky rhyme and throat rhyme With a hint of coolness. The charm of ghost flesh happens to coincide with the word "you"!
  Ghost hole cinnamon has excellent quality. Suwen's "Seven Bowls of Tea Poems" is best reflected on the ghost meat: one bowl of throat kisses and two bowls of lonely boring. The three bowls search for dry intestines. The four bowls were sweating lightly, and the whole life was uneven. Five bowls of muscle and bone are clear, six bowls of immortal spirit. The seven bowls were too much to eat.

3.Most of the cave species are strange species, especially the inner ghost hole. Cinnamon grows mainly in the outer ghost holes, and a small amount of the inner ghost holes. This is the first must.

4.This tea product is unparalleled for its rare qualities. This product is unique, this is the second.

YOUJUE(It means:Secluded). Rock tea products from "Ghost Cave Cinnamon" in Wuyi Mountain, Fujian. Taking the mountain shape as the design prototype, the master is expressing the unique mood of the mountain stream. The font design echoes the lingering mountains. The Chinese characters are reconstructed based on the mountains and mountains. The box-shaped outer box cover is based on a simple design without complex decorative elements. It is left blank on the plane to convey a quiet temperament. The movement of the layer presents a sloping and quiet mountain stream slowly flowing and changing in the river of time and space, and feels the time in the tea field. The moire effect of the outer seal design is a visual illusion created by parallel lines crossing each other in the field of view. Using the principle of layered animation optical illusion, a three-dimensional two-dimensional animation image is created, which will simulate frame-by-frame animation. Fusion on the same plane image, using the mountain effect on the outer box packaging to make the mountains look like they are changing over time. The internal design continues to use the elements of the mountain, constructing the space of the mountain stream through the three-dimensional step difference between the front and rear mountain patterns, and placing the tea box in it, giving the tea drinker the metaphor of the hidden plants in the mountain. black and silver two-tone color is selected as the main color, with a dark brushed gloss, to convey to consumers the low-key, hidden mystery of precious temperament.
Project:
Packaging Design
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Client:
熹茗茶業
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Design Produced:
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Art Director:
Young Huale
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Designer Team:
Young Huale / Chen Sijia / Hong Jing / Zheng Rong / Wu Xiaomin
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Photographer:
Zou Xunkai
Packaging - 幽绝30000
Published:

Owner

Packaging - 幽绝30000

Published: