BRAND: SIMPL
INDUSTRY: FAST & EASY ONLINE CREDIT
BRIEF: FB AD Campaign
To target Big Basket users on Facebook - what would you communicate to get their attention and for them to choose Simpl the next time they order on BigBasket? Create an ad campaign that works on Facebook.
WORK PROCESS -
1. Identify TG - Primarily Millenials
2. Introduce problems - Remind the audience of the issues they face or may face during their online transactions.
3. Keep a hook - Build up the interest in a clever and fun way and create an interesting journey for the viewer, leading to the final solution.
3. Keep a hook - Build up the interest in a clever and fun way and create an interesting journey for the viewer, leading to the final solution.
4. Introduce solution - Tell the audience about the USP's of the product and how it can make their lives easy and simple.
5. Close with an offer they can't refuse
DESIGN STYLE AND VISUAL LANGUAGE
DIRECT. MINIMAL.FUN - I chose to go with a direct approach with the copy and engaging animations to create an interesting communication using only the brand colours.
A carousal format is the best way to tell a story.
The creative is FB GRID TOOL approved for optimum reach.
THANKYOU!
