Seachers of unique moments
The Prestige Collection is a global network of the best international hotels of the world that offers a collection of unique hidden gems. o develop its global positioning and brand identity we set out to shape a new concept of luxury: eclectic high-end, tapping into their voyagers’ conception of luxury that tackles different meanings of exclusivity and authenticity.
A collection of experiences, embodied in an exclusive set of unique hotels should be presented. To build upon the concept of curators of experiences we designed a directory that represented the zenit of experiences as luxury.
To embody the spirit of exclusivity in the digital space, we developed a web platform that builds upon the concept of ‘Curators of collections’. As so, we positioned Prestige as a seal of quality. We came up with 6 universes into which we organized all the Prestige hotels that were rooted in emotional criteria; 6 categories through which travelers could find their bespoke trip and best hotel option through emotional categories.
