Quase helps you help others by offering its audience a non-profit aggregator platform that helps donors, supporters and volunteers connect and engage with their choice of NGOs without any intermediaries. Imagine a Zomato for those hungry for change and there you have it - a brand that truly cares about amplifying the voices of NGOs throughout the country, many of whom never raise enough funds for digital visibility and campaigning. 

There’s nothing more we love than working with a team of do-gooders! Qause was taking its first steps as a business when we were approached by their team for a complete brand identity development exercise. A category creator, Qause, needed a robust awareness campaign to reach the right audience - anybody and everybody with a sense of community. As we took the reins of the brand, we were asked to create an integrated communications plan encompassing all areas of marketing, as well as some aspects of business development.  

What makes a desensitized community that has normalized social inequality, poverty and illiteracy, tick? It’s no secret that our privilege has blinded us to a point where skipping NGO adverts and dodging donation requests are simple reflexes in our body. But with goodness in our hearts and fire in our bellies, we were ready to uncondition India, one campaign at a time. 

What started as a brand identity exercise unfurled into a full-blown integrated marketing plan roll-out with brand strategy implementation, digital optimization as well as brand IP integration.

The Qause community of givers gets bigger with each passing day, bringing our efforts to fruition and the lives of many children, women and elderly to a fresh, new beginning.

Since our association with Qause, the brand has seen a __% growth in overall leads/visibility. 

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