McDonalds is currently remodeling all of their stores across the US. Rather than accepting the situation as a partial shutdown of stores, we made it a platform for transformation, audience involvement and charity for Ronald McDonald Houses. The idea fueled transformation that was powered by the community surrounding each store.

McDonalds Live was a multi-faceted marketing and communications platform that brought live concerts with emerging artists right to McDonalds. The 10-concert series was integrated to all channels including digital content, PR, in-store, packaging integration and radio promotion. McDonalds Live was an EX Award winner for Best Multi-Venue Event (Consumer) category.