Steel Cake Watch Company is the brainchild of 24-year-old watch designer Matthew Burnett. The name "Steel Cake" is honorary to his late grandfather, a watch maker by trade. "Steel" is a common metal used in many high end timepieces. The word "cake" is representative of the many deserts his grandmother would often keep in the house for his grandchildren. Steel Cake pushes the watch industry into new frontiers by combining quality craftsmanship with fashion forward flair to outfit our generation with timeless timepieces. Steel Cake can be found on the wrists and necks of many notable celebrities, including actor Don Cheadle and rapper Kanye West.