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Sensoriis - Brand Identity Design
Cambridge Sensoriis Ltd. is a radar imaging company, for cars, roads, unmanned-aerial-vehicles (drones!), etc.

They reached me with a challenge of creating a modern, creative and meaningful brand identity for their business that clearly stand them out among their competitors.




Logo Design

I made sure that the identity for Sensoriis clearly shows what the actually do, so to make sure this I made a dozens of sketches and after finalizing the right direction I went ahead.

After having the meaning nailed down, I made sure the logo had a friendly vibe through the rounded shapes and balanced proportions.








Brand Identity


A geometric modern typeface, warm colors and a branded pattern created from funnels where the perfect combination to achieve the feels we aimed towards - lighthearted and professional, equal parts human and effective.







Thanks for Watching!


The main goal of this project was to develop a modern identity for Cambridge Sensoriis Ltd. so that this radar imaging company can get more and more leads in terms of their devices working in cars, roads, unmanned-aerial-vehicles (drones!), etc. And I'm so happy that they actually got more than what they were looking for. 

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Interested in working together?
Click here and let's have a chat.




Sensoriis - Brand Identity Design
597
6.7k
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Published:
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Usman Qureshi

Sensoriis - Brand Identity Design

Cambridge Sensoriis Ltd. is a radar imaging company, for cars, roads, unmanned-aerial-vehicles (drones!), etc.
597
6.7k
67
Published: