Brochure Berlinale Shorts
Berlinale . Internationale Filmfestspiele Berlin
Client: KBB . Kulturveranstaltungen des Landes Berlin
Concept . Editorial Design . Illustration
The brochure, which was previously a pure program booklet, is being changed conceptually, retaining the CI, in order to achieve greater attention. It focuses increasingly on the narrative, basis and message of the respective program and becomes more editorial. Large single- and double-page images make the program even more appealing, while illustrations and white space increase the reading pleasure. Evaluations of visitor analyses showed that the interest in the brochure was increased many times over.
Bilingualism is solved typographically - this will be maintained over the years.
The project is going to be continued in 2021.
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