F I T C U L T
FIT & FRESH
Internet portal - daily dose of motivation and inspiration
for your healthy body and mind. Strength, diet, self esteem.
When designing typography for the word "fitcult" I was inspired by the characteristics of the fitness (muscle, power, energy, dynamic).
Custom lettering is a specific high contrast between horizontal and vertical strokes. The letter "f" and "i" are connected to the ligatures.