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Tea Packaging - 理茶
Packaging
Illustrator

Product Background:
LI TEA is a tea brand in Fujian, China. (Chinese: Li. The meaning is "straight out", "reasonable" and "reasonable"). Customers hope that the brand can convey to the current market that tea is "reasonable". "Appropriate" can, but not always over-exaggerated packaging.
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項目背景:
理茶(LI TEA)是中國福建的茶葉品牌,LI(中文:理。意思為“理順”、“順理成章”和“理所應當”),客戶希望品牌能夠向現今市場傳達茶葉是“理所應當”可以獲得的,而並不總是被過度誇張的表達。


The Solution:
So at the beginning of the design, we first designed the brand Chinese fonts to be composed of dots and lines, and visually "combed" through the performance of the fonts. When the brand replaced the fonts to complete the "comb", it was the cultural expression presented by the brand. . In terms of color, we chose red and green because in the local area, due to the current competitive pressure of the tea industry, after repeated communication with our customers, we hope to adopt a conventional color matching different from the current tea packaging, and look for paper with a consistent texture. Expressing the brand's uniqueness in the tea brand industry is conducive to accomplishing the brand's stand-out in the initial stage.
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解決方案:
在設計之初的時候,我們首先將品牌中文字體設計為點線條構成,通過字體的表現進行視覺上的“梳理”,當品牌經由字體完成“梳理”的時候,便是品牌呈現的文化表達。在色彩方面,我們選擇了紅色和綠色,因為在當地,由於茶行業的競爭壓力現狀,客戶和我們反復溝通之後,希望采用了異於現階段茶葉包裝的常規配色,並尋找質感認同的紙張,表達該品牌在茶品牌行業當中的與眾不同,利於完成品牌在初創階段的脫穎而出。


Project:
Branding & Packaging Design
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Client:
理賢茶業
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Design Produced:
不亦乐乎 | BY-ENJOY 
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Art Director:
Young Huale
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Designer:
Young Huale / Zheng Rong
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Photographer:
Zou Xunkai

Tea Packaging - 理茶
852
11.8k
44
Published:

Tea Packaging - 理茶

852
11.8k
44
Published: