Taylor & Smith x Dier Makr Cocktail Collaboration 

Packaging & Launch Campaign

We launched a Taylor & Smith sub-brand collaborative cocktail range with local cocktail slingers Dier Makr in lockdown to provide an easy to drink product alternative and a much needed awareness and sales boost for Taylor & Smith Distilling Co. The familiar round typographic brandmark is shaken up in a playful, cocktail appropriate way. We retain key brand characteristics of the bold palette and coloured glass along with handmade qualities of waxed lids and rotary screen printed branding. The solution is viable for small runs, has capacity to include a handwritten best before date and has high shelf impact. The artisan quality of the spirits is emphasised through playful typography, art direction and beautifully sculptured ice in an eye-catching social media campaign, embodying the Taylor & Smith Distilling co. brand narrative of Tasmanian landscape distilled through an artisanal lens. 

​​​​​​​Art Direction, Design & Strategy: Megan Perkins