Mater Private Hospital
We collaborated with the Mater Private by developing an advertising campaign to launch their new GP Clinical Helpline service, part of their response to the Covid-19 crisis.
The Covid-19 pandemic led to hospitals developing new ways of working with GPs in the community to ensure continuity of patient care. The Mater Private came to us as their trusted partner to help them launch their new GP Clinical Helpline. During this unprecedented situation the new service provided GPs with direct access to the hospital clinical team to answer clinical queries and to advise on referral pathways and post-discharge patient care.
The Task
To develop an advertising campaign that would quickly and effectively communicate their vital message to GPs across Ireland.
The Result
Despite the short deadline we delivered considered, clever and compelling copy and supportive imagery that communicated the key message with empathy and clarity.
