VANS X COSMICA
Localization brand engagement
Chongqing,China
从艺术这个支柱出发，和当地消费者产生连接
提升店内品牌体验和本土化品牌互动
支持当地艺术家
激励消费者创意自我表达
给消费者一个不同的去Vans店铺的理由(打卡)
TO CONNECT WITH LOCAL CONSUMERS THROUGH ART PILLAR
TO ELEVATE IN-STORE BRAND EXPERIENCE AND LOCALIZATION BRAND ENGAGEMENT
TO SUPPORT LOCAL ARTISTS
TO INSPIRE LOCAL CONSUMERS TO BE EXPRESSIVE CREATORS
TO GIVE A DIFFERENT REASON FOR CONSUMERS TO GO TO VANS STORE
+
VANS's DNA
and
4 key pillars
(Action sports/Art/Music/Street culture)
+
COSMICA's style
=
Skate me to chongqing
重庆因独特的地貌造就了奇特的城市景观，房屋、道路高低错落，甚至无规律可言。
这种疯狂的、离奇的、不寻常的特点和VANS“off the wall”的精神如出一辙， 也与COSMICA的漫画精神一致。
这一共同特性成为我创作的基础， 把VANS的DNA、COSMICA宇宙观和重庆城市结构完全融合起来，
带领观众遨游这个魔幻城市。
ChongQing got a very special landform,
which created an unique urban landscape, houses, roads strewn randomly everywhere without any rules.
This crazy, quirky, unusual feature is exactly the same as the spirit of VANS“off the wall" and COSMICA's comics.
This commonality is the foundation of my creation, which brings together VANS ' DNA, COSMICA cosmology, and Chongqing's urban structure to guide the audience through this magical city.
