Housefull International Limited
Housefull is a pan-Indian retail chain specializing in home décor etc. It offers affordable value to all customers. They needed a different theme and look for their upcoming stores, while communicating “value” and enhancing their USP - concept rooms. The theme “circle of life” (derived from complete) was chosen, derived from their existing logo - standing for a circle of trust, security and belonging.
Color schemes were selected to match departments and product categories like brown for furniture, blue for bathrooms etc. Signage (category/, instructional and direction) has been developed on the basis of store space and organization of products.Plus communication posters, wall/theme graphics and details of the concept room.
Color schemes were selected to match departments and product categories like brown for furniture, blue for bathrooms etc. Signage (category/, instructional and direction) has been developed on the basis of store space and organization of products.Plus communication posters, wall/theme graphics and details of the concept room.
