Alongside nurses, theatre staff are the key hard-to-fill roles in most NHS Hospitals. Even Great Ormond Street (GOSH) has traditionally struggled to recruit to these posts, despite its high profile and excellent reputation.
The need was for a one-off creative advert that would promote the broad scope of surgery performed at GOSH. This was the key sell as it is unusual for theatre staff to work across so many fields in London hospitals.
Winner of Recruitment AD award 2010 (RAD)
Category - Best Press Advert