Basic Info

A well-known international retailer (which I still cannot share) with many thousands of company-owned and franchise stores needed a better way for store managers to plan and purchase marketing resources. The managers and owners are generally not of the highest technical experience, so the tool works exclusively as a webapp on iPads, which are issued to each store. As much as possible, existing processes (often paper ones) had to be reproduced to preserve business processes and not confuse users.

Credits

Tags

tablet ipad marketing math Budget calculate

Tools Used