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Marlboro Adventure Team DM VIP invite (2006)

Marlboro Adventure Team
Direct Marketing VIP invite (2006)
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Concept Note: 
I was given a free reign that time when this project started. I was working for Arc Worldwide(a Below-The-Line arm of Leo Burnett Manila) that time, and back then, Direct Marketing Design(a subset of CRM) was the "IN" thing. The only design direction from client was, "Make it an adventure".  
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My Design Solution: 
My initial thought was that I was always bringing my handy-dandy swiss knife with me on all my adventures trekking outdoors. What if I could use that as a metaphor for this project. What a good way to utilize that personal adventure of mine into a creative unfolding/revealing Direct Mail Invite package. 

Back then, I was also crafting physical mockups of packaging and direct marketing materials, so it was a no brainer for me to create a working swiss knife invite physical mockup. I sketched the plans for my initial mockups. It took me a while to come up with the mechanicals for the mockup but eventually I settled in for screws to hold everything in place and  a little swivel stopper. At that time, no other supplier could meet up the task of helping me  make my mockup come true, so we searched for able bodied third party supplier to help us mass produce this design. We eventually found and settled on one and the design you see below is the proof of concept / finished product.
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Marlboro Adventure Team DM VIP invite (2006)
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Marlboro Adventure Team DM VIP invite (2006)

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Published:

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