We partnered with EVOK Advertising to create this 60 second spot for Orange County Public Schools Tech Centers. Their direction was to use a constantly growing and evolving line to illustrate a path through life. This also ended up being a collaboration with our friend Karen Kurycki, who helped create the vibrant water color assets that were used in comp.
 
Got the look and feel nailed down with this...one of the the first style frames. We were able to get the animation to be extremely faithful to this original look.
Final storyboards.
When conversations started, we knew the concept was to follow a constantly growing line of ink as it illustrated education related imagery. But needed to develop a look and technique. While illustrations were being created, we developed this quick animation as the first test to show what was possible.
One of Karen's many raw watercolor fills. 
Homemade luma matte for the water color reveals.
The test on how those reveals would look in comp.
Rough cut of the first half of the spot from animation. 
OCPS - Succes Starts Here
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OCPS - Succes Starts Here

An animated 60 second commercial for Orange County Public School Tech Centers.
2
108
0
Published:

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