Task
Create a name, logo and corporate identity for a branding agency. It needs to reveal the character of the brand: creative but discreet.
Solution
The name was chosen because brands that come to the agency don't exist yet. The agency's job is to make them real (make it exist). The agency creates branding through a creative thought process. And that's why the metaphor of the thinking process was chosen for the corporate identity of the brand.
The logo consists of three circles and a typeface. Circles is a preloader that stands for "solution searching".
The brand's style is as minimalistic and restrained as possible. The Ancient era is familiar to us for its ancient Greek philosophers and thinkers. Therefore, the main prototype of the style is antique statues (in the form in which they have come down to us). This view of the brand determines the choice of gray palette and geometric font.
