fritz kola: #wakeupafter6pm

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time to burst some bubbles in Bulgaria’s democracy

this summer the stability in Bulgaria was shaken — political turmoil coinciding with a global pandemic. the German brand fritz-kola, known for its history of backing the democratic process, was to show support. our task was to make it strategic and meaningful.

for many the end of the workday means hiding out in a bubble - very often at alternative bars, where fritz-kola happens to be positioned. now that’s a good opportunity to wake people up after 6:00 pm.

we launched the campaign with by telling people that it's ok to be in a bubble, as long as you care. to make it clear that it's time to wake up and stay awake we filmed a short manifesto taking spectators on a journey through the years of Bulgaria’s transition from communism to democracy and key protests during that period. we also built an interactive map leading people from the bars to current protest hotspots and made available downloadable posters with messages.

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wakeupafter6pm.bg

creative director: angel iskrev
copywriter: petko kolarov
junior copywriter: boyan zlatarski
junior copywriter: asya maradzhiyska
head of art: emanuela belovarski

graphic designer: boyana aleksieva
junior graphic designer: katrin kreovska
account director: juliana tsvetkova
head of strategy: nikolay dievski
strategist: kristiyan stefanov
producer: handplayed | dop: dimitar tenev
editor: victor hadzhiyski /pudding