Kyra Jensine Jones's profile

Kids Help Phone 2019 Impact Report

Project was to create an Impact Report targeted at donors and other stakeholders, highlighting the accomplishments of the organization during 2019. The design was then modified for a French audience. 

The design direction was focused on simplicity, utilizing white space to give the design an open, spacious feeling while using a limited colour palette to add emphasis and variety. The use of abstract watercolour shapes alongside geometric blocks of colour created a dynamic layout that changed with every page while still maintaining coherence throughout. Handwritten elements brought the human element of the work to the fore, emphasizing the real impact that donors have on the lives of young people. 
The printed report was distributed to donors and other stakeholders through the mail, while an adapted version of the design was created into a microsite accessible through the organization's website. 
Kids Help Phone 2019 Impact Report
Published:

Kids Help Phone 2019 Impact Report

Published: