In May 2020 we were approached by payroll outsourcing provider qtac, about creating an animated video to promote their portal. The brief was to deliver an animation for the business that highlighted the advantages of their innovative solution. The aim was to increase the take-up of the portal by new and existing clients.
After an initial fact-finding call and follow-up email that formed our brief, we set about creating a comprehensive storyboard to discuss and collaborate on.
Through a series of iterations the storyboard was honed and refined leading to the decision to include some additional content such as testimonials. We also provided a suite of images which were reviewed and approved by the client, to be included in the final animation. Every detail was considered, from animated icons and a new logo sequence to the transitions between each theme.
The next step was to put the animation into production, taking the approved storyboard and turning it into a combination of motion graphics and kinetic typography. We also sourced a selection of sample tracks for the background music that complimented the content.
Video content is a great way of breaking down barriers to entry for new tech. The qtac payroll portal was no different, so we asked for a tour of the software to enable us to better understand how it worked. This was done via a video call which was recorded in high definition so it could be edited into the final animation.
The build went very smoothly, aided by regular video calls with the clients marketing team. This enabled us to keep to a realistic time-frame and to ensure any tweaks were implemented and understood without delay. Thanks to the thorough brief, detailed storyboard and responsiveness from both ourselves and the client, the motion graphic needed few iterations to get to completion.
Once approved we created a launch event using YouTube Premiere. The premiere was promoted via social media channels and created a buzz around the animated video launch, this also allowed us to interact live with interested parties and supporters for instant feedback on the new animation.
Of course this would have counted for nothing if it had not increased their clients' interest in the product, but within the first week we received confirmation that it was having the desired effect.
"Just for an update we sent the video and email out to our existing clients, had 5 big responses and 1 has already signed up. Great job!"
We are delighted with how the final animation came together and the various testimonials we have received have been overwhelming. We look forward to a long and collaborative relationship liaising with qtac on their future creative projects.
