Brief: Hotel Hunt is one of the biggest campaigns of Traveloka, bringing up to 45% discount on hotels. However, since its rule is quite complicated (customers have to search and roll app for random discounts), content plays a crucial role in both attracting new customers and educating them how to join, be a hunter and win deals.
Channels: Landing Page, Facebook Page, TVC, newsletter, mobile-app display and push notification.
Copywriter: My Huynh and Khoa Nghi
Motion Graphic Designer: Anh Chau
