PUHO
Pineapple Cake Visual Identity Design
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PUHO－金鑽鳳梨酥 / 南棗核桃糕 品牌識別設計
簡單不是擁有的少，而是堅守的多
你的生活應該是精選之後的樣子，學會專注、挑選
讓我們從一塊好吃的鳳梨酥開始
你的生活應該是精選之後的樣子，學會專注、挑選
讓我們從一塊好吃的鳳梨酥開始
豔陽下熟成的鳳梨經過削切、熬煮，
將在陽光封存進酸甜的內餡大口咬下
將在陽光封存進酸甜的內餡大口咬下
品味在地特有的厚實美好
品牌視覺以艷陽下的鳳梨田為概念
將鳳梨果肉的拓印與太陽形象連結，作為圖騰應用至整體品牌形象
視覺皆以產品原形為主角，呼應品牌堅持自然純粹的主張
帶點玩心將鳳梨酥、南棗核桃糕作為時尚圖騰解構
濃濃的在地情感，質樸且優雅
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PUHO | Pineapple Cake Visual Identity Design
Brand vision is based on the concept of pineapple fields under the sun.
Cooked pineapple under the sun after cutting, boil, in the sun sealed into the sweet and sour stuffing big bite off,
Taste in the ground unique thick good.
The rubbing of pineapple flesh is connected with the image of the sun and applied as a pattern to the overall brand image.
The vision all regards the dessert itself as the visual focus, the echo brand insists the natural pure proposition.
Pineapple cake and southern jujube and walnut cake are used as fashion patterns in packaging design with a little fun.
A reinterpretation of the traditional Taiwanese dessert as a fashion or artwork.
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PUHO | Pineapple Cake Visual Identity Design
Product Concept：Lung-Hao Chiang
Design：Lung-Hao Chiang
Copy：Lung-Hao Chiang
THANK YOU FOR WATCHING.
