This is an advertising campaign for drivers. Imagine that you are driving a car on the road. What do you think if you look at this sign? Many of them may notice that it is an exclamation mark, which is the warning sign. That is right, that is my purpose. However, if you come closer and see the mark carefully, it actually turns to a seat belt symbol. Then, you will check whether you are having the seat belt or not once again

 

The exclamation mark means  ‘caution’ or ‘attention’. The sign affects people to pay attention to something. I motivated from a seat belt symbol and created the sign, which is similar with the exclamation mark. In terms of color, the yellow and black have clear visibility, so people would be able to find the mark and keep an eye on.