TSUKIMI FESTIVAL with TAKEO
This campaign is built around the Japanese moon-viewing festival, Tsukimi, also the Japanese variation of the Mid-Autumn Festival. It aims to showcase Fine Paper TAKEO along with its rich Japanese heritage to new audiences.
The following pictures are the printed collaterals on various TAKEO papers for the mock campaign.
DIE-CUT ACCORDION BROCHURE
The illustration plays on the rabbit viewing the moon. The brochure is also cut at ascending height with each page revealing each element of the Tsukimi Festival.
DIRECT MAIL
The envelope has a keyhole cut out of the moon that reveals the invite underneath. Once pulled out, it shows the moon as well as the back of the rabbit as if it is viewing the moon.
BILLBOARD MOCK-UP OF EVENT POSTERS
OTHER PRINTED COLLATERALS
Tsukimi merchandise consisting of postcards and a shadow lamp.
3 information cards.
1 brochure.
1 direct mail.
Thank you
