Mohamed Grod's profile

Atlas - Brand identity

Atlas offers a wide and varied range of Berber carpets, handcrafted by Atlas Mountains women, The Berber rug knitted by nimble hands is known by its stories and its beginnings in the Moroccan Atlas, by its natural materials, its patterns and its different colors.
Between modernity and tradition, between cultural richness and geographical diversity of Morocco, the visual identity consists of a motif which is also an unexpected typographic work of the horizontally composed "A.T.L.A.S ". The lettering is stylized to evoke geometric patterns, which form a sign of a carpet intoxicating by its colors that translates the diversity of the identity of the country.
Atlas - Brand identity
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Atlas - Brand identity

Published: