NOBLE. REBRANDED
What distinguishes NOBLE., apart from their undeniable passion for music, is their commitment to collaborative excellence. Bubele Booi and David Balshaw make up the music production and songwriting power-duo. With their sights set on evolving their brand towards one that is as immediately recognisable as their trademark production quality and approachability.
The brand name was to remain the same, as not to alienate the existing audience. The challenge in this rebrand was in evolving the identity away from the potentially exclusive connotations of the word noble (in reference to nobility) and rather to use that as a spring board to deliver a fresh approach. This was achieved by abstracting the crown symbol from the previous logo and creating a new symbol that in time will come to reflect the depth of expertise and infectious sincerity that NOBLE. already embodied.āāāāāāā
Design, Direction, Strategy: Kizzy Memani
Client: NOBLE.
Our initial conversations revealed the importance of creating moments and lasting memories. A collection of candid disposable camera photographs became integral to the communication strategy and a focus point around which much of the collateral was developed.
Booi and Balshawās approach to music establishes NOBLE. confidently without the need to yell. It was important for this rebrand to do the same.
