The first of two posters for a recycling and anti littering campaign.
Initially i did a rough sketch and a colour rough for the client, where I split the image in two, showing a picture of a polluted dirty ocean, juxtaposed with a clean and thriving environment. The client felt the image was too negative, and wanted to focus on a more positive idea.
I then sent a few additional roughs, and once the client was happy I made some small adjustments to the image to ensure the text and the characters would fit together nicely.
I then scanned in my pencil sketches and completed the final in Photoshop using Kyle's Brushes.