Project Location:
Rivera Maya, Mexico
Services:
Positioning, Naming, Brand Identity, Messaging, Collateral Design, Digital Design, Brand Guidelines, OS&E Styling, Brand Photography, Wayfinding
Our Approach:
We created a one-of-a-kind, hospitality experience that balances relaxed luxury with immersion, prioritizing local-inspiration and cultural programming. Beginning with their Riviera Maya property, Unico 20˚87˚, we rooted the brand and its experience in the DNA of the region, taking a contemporary lens to Mexican artisanship and culture. Rather than leveraging traditional All-Inclusive trappings, we focused on embracing the world beyond the hotel’s walls to draw in a curious guest who seeks to dive in wherever they go.
