Poush Mela, an aesthetic and overwhelming fair (called Mela) is a weekly gathering of craftsmen and craftswomen across Bengal and India with highlights including a massive footfall from Foreigners. This Mela which is organized in the Holy and historical place, Shantiniketan beside Vishwa-Bharati Campus, is an exquisite combination of cultures intermingling following the footsteps of Kabiguru Rabindranath Tagore and his creations. 

We thought of creating something phenomenal for the women in and around the Vishwa-Bharati campus, in valued association with Telecommunication spearhead, Vodafone. We created an amalgamation of skit play, dummy situational role-plays, art, music, and activated our campaign motive on-ground in a way, very less known to individuals. We almost targeted thousands of women and distributed free Sakhi sim cards from Vodafone. These sim cards along with basic features like all other telecommunication brands provided an extra insight in assuring safety for women by inducing schemes like SOS alerts to near and dear ones, extra Talktime in situations where the normal balance dies out, helpline channels and location provision even when there is no data connection available.