The objective of the project is to design a stand for a fair-trade, creating a concept, thinking of plans, perspectives, visualizations, atmosphere and material impressions and technical drawings. To learn about the creative pitch: research, analysis, concept description, evaluation and presentation. The main purpose is brand promotion; brand awareness, brand loyalty and expanding the current market.
The aims of the project are: to create a unique visual concept that will be associated with the Irregular Choice brand, to present their product creatively and to create an interface between Irregular Choice and ‘fashion’.