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VM Ga-Jol
Who says liquorice can't love football? 
For the 2011 world cup in South Africa I art directed this campaign for Ga-Jol – a historic and classic Danish pastille brand. We wanted to aim at a new target group than the traditional pastille users and used the world cup as a platform to reach out to the thousands of people that loves football.

We changed the entire facing of the well known little boxes and build the campaign from there. 

Traditional media was used along side events at Roskilde Festival and an online football quiz.