Knot the Story

KNOT THE STORY

The philosophy behind “Knot the Story” identity is inspired by the fact that slow fashion movement is based on everything handmade, I wanted the target audiences to discover and find more information about the process behind their fabric or clothes. Knotting is one of the techniques used in handmade. Knotting also means to tie, I expect the target audience to be able to tie all of the information spread within this campaign and for them to understand the importance of natural dyes and also the slow fashion movement.

One of the goals from this campaign is to create interest within the target audience by doing art exhibition. This event is intended
to make the targeted audiences understand deeper about the real issue brought by the fast fashion.

The workshop will be based on 3R, which are reducing, reusing, recycling.

1st Poster: Reduce

The photo that I used for this Reduce Poster means that slow fashion concept is based on handmade and this is one of the process

of how slow fashion products being made which is natural-dyed products, in addition the author wants to give message that

this process is safer than using chemical dyes. It affects on the waste sent from this process minimize the water pollution.

2nd Poster: Reuse

In this Reuse Poster, I wanted to show how to style a fashion product, for example from scarf and turn it into a bag. Reuse is the action

or practice of using something again, whether for its original purpose (conventional reuse) or to fulfill a different function

(creative reuse or re-purposing). By taking, but not reprocessing, previously used items – helps save time, money, energy and resources.

3rd Poster: Recreate

Recycle is a process of the used items into raw materials and reprocess them and turning them into new products. Creative is

relating to or involving the imagination or original ideas. By doing this concept of waste management, it reduces the amount

of waste sent to landfill and the need of the use new raw materials.

Knot the Story Campaign Video

The video starts by showing natural scenes and demonstrating the steps on how to make natural-dyed products with Mrs. Sancaya Rini. From putting hot wax on the textile until the final look of the textile and the video of Mrs. Sancaya Rini talking about her concerned towards millennials and the impacts of chemical dyes.