Climate Panic Festival Brand Identity
fictive art festival
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This project was created as an admission procedure task for Moholy-Nagy University of Art and Design. Climate Panic Festival is a fictive art festival at the university.
My concept was to target artists and people who are interested in arts, and show them how they can work in different fields of art in a sustainable way. I imagined workshops where the students of Moholy-Nagy University of Art and Design can show some tips and tricks or sustainable materials for the participants and can help them to create their own sustainable objects, like glass water bottle or wooden utensils.
As the main target group of the festival is artists, I've chosen a silder as a returning visual element for the brand identity, as all of the artists who use some kind of editing software are familiar with sliders. The message behind my concept is: we decide not just how our art looks like but how our future looks like. The slider symbolises the global warming and that we are the only ones who can make a change. I represented this idea with short animations too.
