Baskin-Robbins, known for offering endless ice cream possibilities, launched the “Find the Pink Spoon” promotion with compirsed of an online game as well as a nationwide mobile tour incorporating the company’s iconic pink spoon in a fun and interactive way. In this engaging game experience, players answer a series of trivia questions leading them to the secret location of the hidden pink spoon. The satellite view of the locations are powered by Yahoo! Maps.
. Over 250,000 game plays were generated during the 2 month promotion
. Average user played for 3 weeks and spent 38 minutes per session in the game
. 90% of users opted-in to the Baskin-Robbins Birthday Club e-mail list
. Average user played for 3 weeks and spent 38 minutes per session in the game
. 90% of users opted-in to the Baskin-Robbins Birthday Club e-mail list
