Design lead for third comprehensive evolution of the new Adobe product brand identity system. With Shawn Cheris & David Nelson.
With the "type on a square" mnemonic system now familiar and effective, CS5 began the quest to bring a measure of art and expressiveness into the artwork. A system of dynamic and impossible geometries grew from a common, underlying grid and secondary colors further expanded the visual palette.
Project management, production coordination: Vero Schlick. CS5 management, creative direction, political air-cover: Ty Lettau, Michael Gough. Type team: David Lemon, Robert Slimbach.