For New Years 2020, we executed our first ever National Hangover Day program! Geared towards helping New Yorkers recover from their first hangover of the new decade, we provided them with accessible solutions to kick off the year on a healthy note: a replenishing, hydrating Vita Coco. 

For this project, I designed the Hangover Recovery Kits, consisting of lazy morning sweatshirts, "Do Not Disturb" door hangers, hangover-approved eye masks, silly hangover socks, a tropical tote and a proud survival pin. Also included in the box was a sheet mask, some aspirin, and an egg and cheese bagel. 

In addition to the kit, I also designed a truck wrap for the food truck the activation would take place in, as well as the animated digital ads that lined the streets of New York to promote our New Year recovery benefits message.

I designed this fun Hangover Recovery Service truck wrap to attract the attention of hungover New Yorkers on New Years Day. Visitors were served our Hangover Recovery Kits, breakfast sandwiches and ice cold coconut waters from the window. On the opposite side, visitors could take a picture with the mural proudly declaring that they survived the first hangover of the decade.

I designed animated digital ads broadcasted via LinkNYC Kiosks. After the ball dropped, they lit up the streets of New York and were displayed until the end of the week.
​
On my way home from the New Years festivities, I was pleasantly surprised to see my ads lining 3rd avenue, guiding me to the subway.