London Stock Exchange (LSE)
Creating cohesion for the entire brand
The LSE is the largest stock exchange in Europe and is the City of London’s most important
financial institution, dating back to 1801.
financial institution, dating back to 1801.
A new look and feel plus a full set of guidelines was required, creating visual cohesion for the complete suite of brand communications. The unity between the four core business areas – the markets, trading services, marketing data, derivatives – needed to be clear and precise in all levels of communication.